Digital out of home (DOOH) advertising has been transforming the marketing landscape around the globe, and fuel retailers now have a one-stop solution to leverage this technology with PWM’s new content management system, dooh-it.
DOOH has been replacing traditional advertising channels, such as television and radio, by marketing directly to consumers on-the-go at various locations from banks to airports to food courts to convenience stores.
With dooh-it, PWM is offering fuel retailers the first DOOH software solution that is both web-based and at absolutely no cost.
Just dooh-it: Centralized Administration of Screens, Content
The dooh-it content management software comes free of cost and includes the following features:
- Simple ad content management platform
- Integration of existing screens
- High-end screens available anytime
- External ads that create additional profit centers
- Advertising content acquisition
- Huge stock of fuel station relevant media clips
In addition, upon request, dooh-it can include the creation and management of comprehensive advertising.
“With dooh-it, all existing and newly added screens are seamlessly integrated in one facility concept,” said Wolfgang Manz, President and CEO of PWM. “The content management system allows retailers to easily manage all screens, their content and comprehensive campaign planning.”
Screen Time: dooh-it Allows for Easy Integration
Fuel retailers that have already invested in indoor and outdoor screens can easily integrate their existing screens with any new installs into the dooh-it platform.
“This allows for fuel retailers to start planning campaigns right away,” said Manz.
High-end LED displays by LG are available to optimize the advertising space at fuel retail locations including the following sizes:
- 55-inch portrait or landscape format dooh-it players
- 32-inch portrait or landscape format dooh-it players
- 14-inch portrait or landscape format dooh-it players
Your CMS, Your Choice of dooh-it Packages
PWM understands that different fuel retailers have different needs, so dooh-it CMS comes in three packages including “dooh-it right”, “dooh-it free”, and “dooh-it solo”.
Best of all, the “dooh-it right” and “dooh-it free” packages cost fuel retailers nothing out-of-pocket with no setup fees or monthly fees. Here is a closer look at those two packages:
- dooh-it right: This package comes with a five-year contract with no monthly fees or setup charges. A minimum of 40 percent of external advertising is professionally sold via Dooh-it. Fuel retailers are reimbursed for external ad placements after cost deductions. This package comes provided on a loan basis with three screens or one premium screen.
- dooh-it free: This package comes with a two-year contract with no monthly fees or setup charges. Unlike “dooh-it right”, this package requires a minimum of 25 percent of external advertising professionally sold via Dooh-it vs. 40 percent. While “dooh-it right” customers have the ability to be reimbursed for external advertising, “dooh-it free” customers will not receive reimbursement. Screens and installation are optional under this package.
While you can see that “dooh-it free” customers will have more freedom to choose what to stream on their screens vs. “dooh-it right” customers – while sacrificing reimbursement for external advertising – there are those fuel retailers that want complete freedom and that is why PWM is offers the “dooh-it solo” option:
- dooh-it solo: This package comes with a two-year contract with setup fees for Dooh-it player and integration of existing screens. Monthly fees for this package are charged per location and per screen.
New Ad Campaigns Just a Few Clicks Away with dooh-it
Emerging technology often comes with a steep learning curve but with dooh-it fuel retailers are just a few clicks away from planning their next ad campaign.
From a centralized location, fuel retailers will be able to:
- Defined time and placement of advertising campaigns
- Create content and advertising
- Book and manage advertising slots
- Handle billing and other advertising administrative tasks
The peace of mind with dooh-it extends to security as the CMS utilizes encrypted communication between users, screens and the dooh-it platform.
“In today’s challenging world fuel retailers have enough day-to-day concerns so with dooh-it they can easily book their advertising campaigns and relax,” said Manz.
PWM, with its US operations headquartered in Houston, provides high-quality price signs and innovative solutions to fuel retailers in more than 120 countries worldwide.
Contact PWM today to find out more about its cutting-edge solutions for fuel retailers from RetroQuick to Nano replacement signs to TRACK communication technology to dooh-it content management system.
