How Digital Screens Drive Engagement and Revenue at the Pump

The Future of Fuel Retail Marketing Is Digital and On-Site

Fuel retailers are sitting on a powerful, often untapped marketing opportunity: their gas pumps and in-store screens. As highlighted in this Publicis Sapient article on media networks for fuel retailers, digital media networks are quickly becoming a high-impact revenue and engagement channel. With customers spending meaningful dwell time at the pump and inside the store, digital signage allows retailers to deliver targeted, relevant messaging that influences purchasing decisions in real time — while also unlocking new advertising revenue streams.

Bringing this strategy to life requires the right technology, and that’s where PWM’s Dooh-it platform stands out. Designed specifically for digital out-of-home environments, Dooh-it empowers fuel retailers to easily manage and deploy dynamic content across their digital price signs and on-site screens. From promoting in-store offers and loyalty programs to running paid advertising campaigns, Dooh-it turns everyday screen time into a measurable marketing asset — all through a centralized, cloud-based system built for speed and flexibility.

With Dooh-it, fuel retailers can modernize their brand presence, capture customer attention at critical moments, and transform their locations into always-on media channels. It’s a smart, scalable way to move beyond static pricing and signage and into a future where digital screens actively drive engagement, sales, and brand value.