LED Profit Boards, also known as LED electronic message centers or reader boards, are investments that pay off. This versatile electronic signage utilizes the latest digital technology to help C-stores advertise sales and promotions, highlight products, and share community events and news.
This advertising and marketing tool can give your retail operations a competitive advantage by driving traffic inside and boosting your C-store sales.
Here are a few of the frequently asked questions (FAQs) about electronic profit boards or LED message centers:
- Q: What is an LED electronic message center?
- A: An LED electronic message center is a digital signage display typically installed outside convenience stores (c-stores). It utilizes light-emitting diode (LED) technology to create dynamic and eye-catching visuals for advertising, promotions, and informational messages. PWM’s Profit Board comes in full-color signs made to any size with screen resolutions from 5 mm to 24 mm.
- Q: How do LED Profit Boards benefit C-stores?
- A: LED message centers provide several benefits to c-stores, including increased visibility, enhanced customer communication, the ability to display dynamic content and promotions, cost-effectiveness in the long run, and flexibility in content management and scheduling.
- Q: What kind of content can be displayed on LED Profit Boards?
- A: LED Profit Boards can display a wide range of content, including product promotions, special offers, upcoming events, store hours, fuel prices, weather updates, community announcements, and any other information that the store wants to communicate to customers. Dynamic messages can be created for PWM LED Profit Boards with SM Infinity software or the online message editor Doodle.
- Q: Are LED Profit Boards visible in different lighting conditions?
- A: Yes, LED message centers are highly visible even in bright sunlight or low light conditions, making them effective for grabbing the attention of passing motorists and pedestrians.
- Q: How can LED Profit Boards be controlled and managed?
- A: PWM’s LED message centers can be controlled and managed remotely using SM Infinity software. Store owners can easily change the displayed messages, adjust brightness levels, and schedule content updates from any device connected to the internet, anytime, anywhere. There is no software to load and you’re always using the latest version, plus all your messages and schedules are organized securely online and backed up daily.
- Q: Are LED Profit Boards energy-efficient?
- A: Yes, LED message centers are energy-efficient compared to traditional signage systems. LED technology consumes less power while providing bright and vibrant displays, making them environmentally friendly and cost-effective in terms of energy usage.
- Q: What is the difference between LED Profit Boards and High Rise Digits?
- A: Another technological advancement, PWM’s High Rise Digits offer electronic fuel; price signage that is visible from a far distance. LED Profit Boards are designed to catch the attention of customers from a closer distance, especially after they enter the forecourt.
- Q: What is digital out-of-home (dooh) advertising, and can it be integrated into LED Profit Boards?
- A: Digital out-of-home or dooh advertising is digital media outside of the home including LED message centers, digital billboards, digital kiosk signage, elevator screens, c-store pump screens, and more. Dooh advertising engages consumers near the point of sale and can help C-stores boost profits. PWM’s dooh-it content management systems for your screens can easily be integrated into LED Profit Boards and any existing screens with no need for additional PC and/or hardware.
- Q: Are LED message centers durable?
- A: Yes, LED Profit Boards are designed to be durable and withstand various weather conditions, including rain, snow, and extreme temperatures. They are built using high-quality materials to ensure longevity and reliability. PWM offers a comprehensive 7-year parts warranty with 7 years of onsite service on its new line of LED Profit Boards.
- Q: What is the typical lifespan of an LED message center?
- A: The lifespan of an LED message center can vary depending on factors such as usage, environmental conditions, and maintenance. However, most LED displays have a lifespan of tens of thousands of hours, making them a long-term investment for C-store owners.
- Q: Are LED message centers customizable?
- A: Yes, LED message centers are customizable to fit the specific branding and messaging needs of C-stores. Store owners can choose different sizes, shapes, resolutions, and mounting options to create a tailored signage solution for their business. PWM’s Profit Boards can be configured to trigger specific messages once parameters are set – for example, if the temperature rises above 90 degrees, the display will offer a special on cold drinks, or if the temperature falls below 40
degrees, the display will offer a special on hot beverages.
- Q: Can LED Profit Boards be customized to reflect our brand identity?
- A: Absolutely! LED Profit Boards offer extensive customization options to align with your brand's unique identity. From choosing specific colors, fonts, and graphics to incorporating your logo and branding elements, these displays can be tailored to seamlessly integrate with your brand image, ensuring a cohesive and impactful visual presence.
- Q: Are there any regulations or permits required for installing LED message centers?
- A: Regulations regarding the installation of LED message centers may vary depending on the location and local zoning laws. It's advisable for C-store owners to consult with local authorities and obtain any necessary permits before installing LED message centers.
- Q: What should a C-store owner look for in an electric profit board?
- A: When purchasing an LED message center, c-store owners should look for several important factors such as:
- First, you need to consider what size of LED message center will fit within the area of the store where you will install or hang it.
- The next factor to consider is the resolution of the LED message center. The higher the resolution, the more upfront costs, but higher resolution profit boards will present clearer images.
- Last, but not least, consider the company that you are purchasing the LED message center from. Not every company has the history of PWM, which has been at the forefront of the electronic signage industry for 35+ years or backs its craftsmanship with extended warranties.
Contact PWM today to learn more about our LED Profit Boards and other digital signage that can give your gas station or C-store a competitive advantage.
